Reputation marketing

As technology improves and search engines become more accurate, online reputation marketing strategies must grow and evolve. With Google changing the rules of the game . . . no longer can your company solely rely on SEO to bring your business listings to the front page of online search engine results. Google, Yahoo & Bing have now started incorporating reviews into search engine results.

A business with reviews will receive preferential placement over a business with no reviews. This knowledge is central to anyone who seeks to systematically improve their online reputation marketing strategies.

BUILD

Your reputation is the foundation of your business. SWS can help you build your online reputation the correct way; with real customers & real reviews. This foundation is what supports your growing business & client relationships. SWS offers you simple ways to collect reviews and feedback using customised feedback/review pages, methods to contact past satisfied customers to collect their feedback/reviews, a custom media centre with ready-to-print marketing materials and much, much more.

Manage

Administration, Systems & Reports. Every business needs continuous care, maintenance & a watchful eye. SWS puts in place systems and reports that continuously monitor your online reputation. This means that you will receive regular updates & alerts to reviews posted online on major review sites. This helps protect reputation and helps retain existing clients.

Market

Your Positive Reputation is the most powerful marketing strategy to use. We market genuine positive reviews that showcase your business, highlighting your best business attributes to your potential clients. This is tailor-made to each business based on their industry type.

train

Train by culture, education and inspiration. Culture impacts how your brand is perceived, online and offline. While it may be the employees as a whole who create culture, your brand reputation is determined by customers and clients. We educate & train your team to obtain & promote online reviews, as well as the necessity of providing an excellent customer experience, leading to higher customer loyalty and increased word-of-mouth referrals. We initiate kick starter meetings, monthly reviews and constant training.
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