As technology improves and search engines become more accurate, online reputation marketing strategies must grow and evolve. With Google changing the rules of the game . . . no longer can your company solely rely on SEO to bring your business listings to the front page of online search engine results. Google, Yahoo & Bing have now started incorporating reviews into search engine results.
A business with reviews will receive preferential placement over a business with no reviews. This knowledge is central to anyone who seeks to systematically improve their online reputation marketing strategies.