Some Talented People Logo

Fingerprints Coaching

BRIEF

Judith wanted to reposition herself as an expert in her field and felt that her current branding was more of an obstacle than an asset.

The goal of this project was to create an approachable but highly professional attitude with a clear emphasis on the individuality of each person's fingerprint and how Judith approaches each client's needs uniquely.

We went with earthy and fleshy tones to create that human feel and in the image below you can see the near-infinite combinations we can play within the fingerprints as an element/icon for the brand.

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