We live in a time when it’s easier than ever to start up a business and make a website. Yet while anyone can make a startup website themselves using sites such as Wix or other drag and drop platforms, there’s not much to stand you apart from your competition. Saturated markets mean you need to work smarter not harder in order to bring in business, stand out from your competitors and really have the edge. The best way to do this is to really focus on your website, producing high-quality content and showing you’re innovative, forward-thinking, and not like everyone else. If you’re looking for some top tips on how to make your website stand out from your competitors, these are our top tips.
In a world where we’re constantly confronted by faceless businesses, having a personal aspect to your site can make you stand out above the rest. Have interesting bios with pictures that demonstrate who your team are. Ensure your “about” page represents your values, beliefs and the people behind the company. This will help to attract people and make them remember you, plus they will feel more like they know you and have a connection.
Video has never been so important as it is now and it’s one of the most engaging forms of technology out there. So why not add a video to your website?
You could add videos to show your product in use, promo videos on your website, or helpful clips to show top tips. Ensure it’s filmed well and is slick and shareable, or just gives off the “wow” factor when they log onto your site.
Images paint a thousand words and if your site has brilliant images, it will give off a much better impression. There are thousands upon thousands of stock images available on the internet, but these won’t give you an edge. If a customer sees the same stock photos on numerous sites they will all blend into one another. To combat this, take your own photos. It might take longer but is worth it in the long run.
When customers come onto your website they want to see fresh content. If nothing changes each time they visit, they will assume your business is stagnant and doesn’t have anything new to offer. Keep it updated and interesting to give your customers a reason to keep coming back and visiting. Ensure to update your home page, add new blog posts, and include relevant information when needed.
These are just a few ways you can make your website stand out from your competitors. Remember, you might have the best business in the world, but if your website doesn’t represent this, there’s little point. If you’re looking for more information on how to help your business stand out and for a first-class website that is sure to tick all the boxes, get in touch with us today.