E-COMMERCE DEVELOPMENT AND MARKETING

Why E-Commerce Development And Marketing?

Competition for traffic online among regular brands is already fierce. But it’s even more challenging for e-commerce enterprises, thanks to low barriers to entry and the sheer level of competition.

For this reason, Some Talented People offers bespoke e-commerce development and marketing services for companies in the sector. Our tools enable your enterprise to succeed in what has become a difficult trading environment. We deploy specialist tools and technologies to ensure that your site provides a delightful experience for your customers, encouraging them to come back again in the future.

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Digitise Your Brick-And-Mortar Services

Do you find yourself needing to digitise your brick-and-mortar store rapidly?
If so, Some Talented People can help. Global events and industry trends are forcing more and more retailers to move their operations online.

Retailing via the web doesn’t happen automatically, though. It takes a specialist touch. Run-of-the-mill digital marketing simply won’t suffice.

Fortunately, Some Talented People offer bespoke web development solutions for e-commerce enterprises. Our professionals provide technical assistance that faithfully and accurately transfers your operations online, allowing you to navigate challenging business and economic circumstances.

The Pros Of E-Commerce Businesses Versus Brick-And-Mortar Stores

Bricks and Mortar Business

❌ Limited Opening Hours
❌ Local Audience
❌ Limited Stock
❌ Higher Prices due to overheads
❌ Uncontrollable closures

E-Commerce Business

✔ Selling 24 Hours
✔ Worldwide Audience
✔ Multiple Products
✔ Higher Margins
✔ Shop runs uninterrupted

Sell 24-Hours

Regular brick-and-mortar stores have to obey opening time laws and can’t trade during certain hours. There are, however, no such restrictions for online companies.

Most operate their websites 24 hours a day, seven days a week, allowing them to meet their customers’ needs. When you operate an e-commerce enterprise, you can sell across any time zone and provide services for your customers any time of day or night.

Sell A Greater Variety Of Products

With brick-and-mortar stores, the variety of products you can sell is limited by the size of the shop. Adding new lines usually means taking out existing ones.

With e-commerce, however, there are no such restrictions. If you want to add new lines, you simply rent out additional warehouse space or get a third-party fulfilment company to deal with the problem for you.

Get Higher Margins

When you run a brick-and-mortar store, your margins are low. You have a lot of competitors and plenty of overheads, including tax, rent, employee wages, lighting and management costs.

But when you run an e-commerce store, these expenses tend to be considerably lower. You no longer have to invest money in making your store look presentable and attractive to customers. Eliminating these costs and simply focusing on delivering goods to customers on time increases your profitability.

Run Your Store Uninterrupted

Interrupting operations to open your brick-and-mortar store in the morning and close it in the evening is time-consuming, harming your productivity. But with an online store, you never have to close. Instead, your operations hum along uninterrupted.

Worldwide Audience

Brick-and-mortar stores are only able to sell to people in the local area. E-commerce stores, however, are genuinely global.

There are no geographic barriers to sales. Online brands that ship worldwide have an unlimited market.

Stay Open, No Matter What

Brick-and-mortar stores sometimes have to close as a matter of government policy.

E-commerce businesses, on the other hand, are usually free to remain open and operate, no matter the nature of the crisis, and demand for their services often rises.

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Integrate Your SEO

Competition for traffic online among regular brands is already fierce. But it’s even more challenging for e-commerce enterprises, thanks to low barriers to entry and the sheer level of competition.

For this reason, Some Talented People offers bespoke e-commerce development and marketing services for companies in the sector. Our tools enable your enterprise to succeed in what has become a difficult trading environment. We deploy specialist tools and technologies to ensure that your site provides a delightful experience for your customers, encouraging them to come back again in the future.

Improve The Check-Out Experience

E-commerce depends on systems that make it easy for customers to checkout. Brands know from bitter experience that when prospects have to fill out forms and proceed through multiple pages, they abandon their carts and go elsewhere.

E-commerce development addresses this critical issue by enhancing the checkout experience. The team at Some Talented People in Enfield, North London, crafts all aspects of the process, ensuring minimal effort for your customers, making conversions more likely.

Organise Your Pages And Inventory

Many ecommerce stores have thousands of pages. Some even have hundreds of thousands. Standard website development services can’t usually handle the sheer size of these sites well. They’re just too big.

Our professional e-commerce Magento developers provide you with critical tools that enable you to manage your site index effectively, adding and removing products as your business situation changes. With Some Talented People, you get a flexible framework that ensures that all your pages load rapidly, letting you swap out product pages at will, making your life easier long term.

Market Your Products To Your Customers

Creating a beautiful e-commerce website is important for making sales, but it is not sufficient for business success. You also need to market your products to your customers. But what’s the best way to do this? Content marketing? PPC? Social media outreach? A little bit of everything?

Our e-commerce marketing and Shopify developer services help your website get seen in today’s crowded online marketplace. We use techniques that make it more likely that your product listings show up in search results compared to your rivals. The result is more sales and fatter profits.

Integrate Full E-commerce Functionality

E-commerce websites have greater functionality requirements than other types of business websites. Not only do you have to display your products, but you also have to provide payment functionality and customer service facilities as well.

Some Talented People provides the complete suite of e-commerce facilities for your website. Just consult with us about the kind of features you need and we will get busy creating them, once you give us the go-ahead.

Location-Specific Sites

E-commerce development and marketing also includes creating sites that appeal to people living in specific geographic regions. Some Talented People develops web pages for different countries and languages, providing a local experience that remains true to your brand.

We make it possible to quote prices in foreign currencies and explain shipping and returns policies in ways your customers can understand. Ultimately, location-sensitive sites drive conversions and improve brand image.