Businesses have been selling online for years. There has been a gradual shift away from physical stores and traditional marketing towards e-commerce stores and advertising services online. Globally, the pandemic has accelerated this shift and also encouraged consumers to search online and this puts businesses at an advantage when it comes to increasing their sales. […]
Facebook, Instagram and Whatsapp going down on Monday showed the world how much of our attention we give to social media. Many people resorted to using alternative platforms to get their social media fix, such as Twitter which experienced a large insurge of activity from both regular users and social media marketers. Big brands […]
Digital marketing has acted as a lifeline for small businesses in recent years and especially in 2021. Companies with digital marketing solutions have found themselves in a state of high growth and demand. Many budding entrepreneurs have started using digital marketing early to take the top spot, since they realise its value in business. It […]
Digital marketing has changed how customers interact with business and make purchasing decisions. In 2021, traditional businesses have realised that digital marketing is no longer optional and the majority of marketing became digital. Consumer behaviour refers to the behaviour that consumers display when searching for, purchasing, using and disposing of products and services that they […]
We're in the digital age and have been for a while; experiencing the digitization of a number of industries including financial services, healthcare and education to an extent. The way we live and do business is continuously being improved by technology and advertising is no different, with more brands choosing to allocate their marketing budget […]
Generating leads has always been essential to the success and growth of your business. However, as the world evolves, so do the best ways to earn high-quality leads. For example, while traditional outbound marketing strategies like cold calling used to be a great way to generate leads, today, an inbound marketing strategy is more effective, […]
Digital marketing focuses on reaching mass amounts of people through the use of the internet. The beauty is that there’s many different avenues you can use. We will run through a few of these and why they will make a huge difference to your marketing. Websites Having a website can be crucial for your marketing! […]
