January 14, 2022
Digital Marketing vs Traditional Marketing

What is traditional marketing? Traditional marketing is a type of marketing that uses methods that have been used in the past, such as advertising, personal selling, and direct marketing. Direct marketing is a strategy in which the marketer makes one-to-one contact with potential customers, using personalised methods such as direct mail, telemarketing, e-mail and face […]

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December 24, 2021
What KPI's Are Used In Digital Marketing?

When it comes to measuring the success of your online marketing channels, you have to pay attention to digital KPI metrics. Digital marketing is a must-have for every single business owner and the basic examples of digital marketing KPIs include things like cost per lead, pay per click, customer lifetime value, return on investment and […]

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December 17, 2021
What is Conversion Optimization

One of the hardest things for a business to do is to convert website visitors into customers. Converting leads into paying customers depends on your SEO, your marketing and your ability to convince people to buy from you. If you owned a shop, the worst thing that you could witness is people coming in, looking […]

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December 10, 2021
How SEO and PPC Work Together

SEO and PPC are both digital marketing tools intended to draw more traffic to a business’ site. SEO, or search engine optimisations, refers to the process of increasing a site’s ranking in a search engine like Google. This is done primarily through link building and using keywords in content creation. PPC, or pay-per-click advertising, refers […]

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December 3, 2021
How Do I Know If Social Media Marketing Is Right For My Business?

One of the most important pieces of the digital marketing puzzle is social media marketing. Most businesses today can’t really do without it given that such a huge slice of their audience can be found on any of the social media websites. Social media marketing matters as without it, you could be losing reach that […]

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November 19, 2021
Is Email Marketing Still Effective?

Recent events involving some of the major social media websites, including Facebook and Instagram, going down for countless hours have shown us that you need email marketing as a business. When all other means of communication go down - your email marketing list is the most powerful thing you have. So if you haven’t been […]

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November 12, 2021
What's The Biggest Mistake Digital Marketers Make?

  Many blog posts detail everything you should be doing to get your marketing right, but what about the mistakes? What are the things that can have a disastrous impact on your marketing? It won’t be surprising to know that there are actually plenty of mistakes to be made, and often they are learned by […]

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November 5, 2021
What Is Personal Branding?

Personal branding is when a person and their career is the brand. Usually, outside of a business, the person is known for specific things - style, talent, achievements, opinions, business acumen - it might be anything. We see personal branding a lot with influencers, authors, business coaches and entertainers. They are the brand, and that […]

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October 29, 2021
What Are The Benefits of Having a Blog?

If you happen to have been searching for why it is essential to have a blog and found this post - that is precisely why having a blog is vital for businesses. Every minute of the day, people are searching for products, for advice, for services - and for you. And one of the ways […]

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October 22, 2021
Social Media Marketing: What You May Not Know

Social media marketing is so important for today's businesses to keep up with the fast-paced world and is an effective way to reach potential leads and find new customers. Social Media Marketing should be considered by any company looking for more success in their business. Social media marketing can generate many leads through platforms like […]

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