Digital marketing has changed how customers interact with business and make purchasing decisions. In 2021, traditional businesses have realised that digital marketing is no longer optional and the majority of marketing became digital. Consumer behaviour refers to the behaviour that consumers display when searching for, purchasing, using and disposing of products and services that they […]
We're in the digital age and have been for a while; experiencing the digitization of a number of industries including financial services, healthcare and education to an extent. The way we live and do business is continuously being improved by technology and advertising is no different, with more brands choosing to allocate their marketing budget […]
Generating leads has always been essential to the success and growth of your business. However, as the world evolves, so do the best ways to earn high-quality leads. For example, while traditional outbound marketing strategies like cold calling used to be a great way to generate leads, today, an inbound marketing strategy is more effective, […]
Digital marketing focuses on reaching mass amounts of people through the use of the internet. The beauty is that there’s many different avenues you can use. We will run through a few of these and why they will make a huge difference to your marketing. Websites Having a website can be crucial for your marketing! […]
If you throw a frog into boiling water, it’ll jump straight out. However, if it’s placed in cold water and the temperature gradually increased, it’ll be found dead without any attempt to escape. We’ve all experienced that subtle death. Neuromarketing takes advantage of that vast blind-spot beyond our conscious awareness; leveraging psychological phenomenons in subtle […]
Gifted and talented Posted on June 30, 2017 by olivehickmott Recently I was puzzling over the difference between those identified as gifted and talented and those with learning differences/difficulties. I believe that many if not all of the students we meet, at Empowering Learning, could well be identified as gifted and talented. Then I discovered […]
Here is a full list of data breaches in November – as always, those affecting the UK are listed in bold. Cyber attacks Peer-to-peer lender company LendingCrowd reports security incident (unknown) Labour Party hit by “sophisticated” cyber attack (unknown) Another cyber attack on Labour Party as election nears (unknown) James Fisher and Sons says no […]
I came across this written version of the six human needs at a point where I was able to study my own behaviour and assess how 'true' it was for me. I very much recommend that you use it as a filter to assess your behaviours, if you're doing something that you want to stop […]
Once you've developed your marketing strategy, there is a "Seven P Formula" you should use to continually evaluate and reevaluate your business activities. These seven are: Product, Price, Promotion, Place, Packaging, Positioning and People. As products, markets, customers and needs change rapidly, you must continually revisit these seven P's to make sure you're on track […]
Collage maker tools allow you to produce beautiful graphics, displaying a montage of photos or graphics in one image. You can add effects, filters text and lots more to produce great quality content in no time. Those creations can be used all over the web to promote your businesses and get more viewers! Mixing some […]