Crucial Digital Marketing Trends to Know in 2023 - Part 1

The pandemic forced businesses to halt their operations indefinitely. Some permanently closed their doors, while others still thrive because they’ve adapted to digital platforms. Successful companies must have a solid online presence, even after economies slowly recover from the crisis’s devastating effects. 

However, a comprehensive marketing strategy is insufficient to survive in the competitive arena. You must also educate yourself about the digital marketing trends in 2023 to make more informed decisions. 

If you want to crush your competitors in 2023, this article will explain digital marketing trends in social media, influencer, and business-to-business (B2B) marketing. 

Watch out for part two, where we’ll discuss other ways to leverage your B2B strategy and content and marketing automation trends. Moreover, part three of this blog series will analyse artificial intelligence (AI) and marketing technology. 

1. Social Media and Influencer Marketing Trends

Social media will become much more prominent and essential for companies and brands. You must stay updated with the latest digital marketing trends and technologies to remain active on your social media platforms and maximise them. This section will explain the power of TikTok, super apps, and the future of the creator economy. 

The Continuous Rise and Domination of TikTok 

TikTok is rapidly becoming a significant force in the social media marketing world. It generated $4.6 billion in revenue in 2021 and boasted 1.8 billion active users in 2022. This social media giant is also making itself attractive to businesses by making its tools easier to use and improving its targeting capabilities for advertising. Moreover, these changes will enhance the platform for brands in 2023.

Decentralise Social Media to Create a Super App

The recent Twitter developments have made it clear that many people seek a different social media experience. They also want to control their content and data without relying on the billionaires’ decisions. 

Moreover, professional developers are creating decentralised social networks, such as Mastodon, to meet this need. Additionally, former Twitter CEO Jack Dorsey is making BlueSky to give creators, developers, and users the freedom to create, build and select from different experience ranges. 

The Growth and Evolution of the Creator Economy 

Marketers can boost brand awareness online by finding content creators with broad fan bases and powerful voices, such as employees, customers, or subject matter experts. Platforms like TikTok, YouTube, and Twitch have content creator funds that brands can use to reward influencers for creating content for them.

2. B2B Marketing Trends 

Companies can make B2B marketing as exciting as their business-to-consumer (B2C) strategies by understanding the latest digital marketing trends and maximising their resources to create unique and engaging campaigns. This section will discuss how you can leverage your marketing campaigns by explaining the rise and significance of videos. 

The Continuous Rise of Video Campaigns 

Using video campaigns in marketing strategies can help businesses effectively engage with customers, and they can tailor them to reach various audiences. As approximately 86 per cent of companies use videos as a marketing tool, it’s clear that it’s essential to any successful business strategy. 

Organisations can use videos to explain products, services, and processes. Videos can also allow them to share stories, build relationships, and drive conversions. Moreover, businesses can reach their marketing goals by exploring video-sharing channels and creating relevant content.

The Significance of Videos in the Sales and Marketing Cycle

Videos can be an effective tool for B2B companies on LinkedIn, Instagram, and YouTube, enabling them to connect with and influence customers. Experts noted that video could also add personality to the platform and make the content more shareable.

Final Thoughts

Digital marketing trends like social media, influencer, and B2B marketing are crucial to businesses’ success in the digital age. You can get the best results by creating relevant content, using the right platforms, and consulting a professional agency. 

Stay tuned for parts two and three, where we’ll discuss other B2B strategies, content and marketing automation trends, AI, and marketing technology. 

If your organisation wants to learn more about the latest digital marketing trends, let Some Talented People help. We serve clients in London and worldwide, specialising in creating impactful campaigns to help companies gain more leads and sales. Book your discovery call now!

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